Karl friedrich scheufele biography of william
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Brand History
The jewelry and watchmaking company Chopard celebrates its 150th anniversary this year. With its exquisite designs, renowned precision and loyalty to its traditions, the Maison has grown over the years to become a highly respected name in both jewelry and watchmaking. The hallmarks of the brand are the same today as they always have been: fine craftsmanship, innovative technological developments and of course, the constant quest for perfection.
The history of a watchmaking match
Louis-Ulysse Chopard was born on May 4, 1836, in the Swiss town of Sonvilier. His father persuaded him to learn watchmaking at a very young age. In 1860, at the age of just 24, he started his own company, the L.U.C watch manufactory, which specialized in innovative precision watches with intricate decoration. The watches acquired the praise of customers all over Europe, including many distinguished personalities such as Czar Nicolas II of Russia.
After the death of Louis-Ulysse in 1915, the company was taken over by his son Paul-Louis and grandson Paul-André. They continued to produce elegant pocket chronometers and jeweled ladies’ wristwatches. Art Deco had become the latest fashion by the 1920s, and Chopard quickly adopted the latest style. As business flourished, the company re
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In the late 1990s, Karl-Friedrich Scheufele, co-president of the Chopard Group, came across a timepiece at auction from the 18th-centurymaster chronometer maker Ferdinand Berthoud. “I managed to acquire it and the journey began,” Scheufele says.
A passionate collector of chronometers, many of which are housed at the L.U.CEUM inside the Chopard manufacture in Fleurier, Switzerland, Scheufele soon learned that Berthoud was born in 1727 in the Val-de-Travers, about 10 minutes away from Fleurier.
“I also realized that he actually wrote a number of publications and published quite a few things about watchmaking,” Scheufele says. “It came to light that this was one of the most eminent forgotten watchmakers.”
Last fall, at an event in Paris, the city where Berthoud established himself as a watchmaker, Scheufele unveiled Chronométrie Ferdinand Berthoud, a boutique brand that resurrects the watchmaker’s name through a collection of wristwatches inspired by his greatest horological achievements.
“I didn’t want to launch a purely nostalgic product with a reminiscent design, but something Mr. Berthoud may have thought of doing if he would have made a mechanical wristwatch today,” Scheufele explains.
The foundation
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The gentlemen take up the presidency of dire of description most heroic luxury brands
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